How The Cleanboot was Born and How My Business Took Off
The Rags to Riches Story of David Hall, Plumber, Business Owner and Inventor of the Cleanboot.
When I first started out as a plumber I made a lot of mistakes with customers and lost a whole heap of business as a consequence. Business I just couldn’t afford to lose. It wasn’t long before I realised that all those years and years of training to be a great plumber never once prepared me to be a great customer care professional or, even more importantly, a great salesman.
All I ever wanted to do was win a customer and know I could get that work over and over again.
I dread to think of the number of customers I irritated with my unprofessional ‘first impressions’, either dragging dirt all over their floors, or wearing socks that smelled or had holes in them.
My first impressions literally STUNK!
Right Now, Even In Competitive Times Like Today, You Can Quickly And Easily Win New Customers, Win New Business and Win Repeat Business With One Low Cost Solution....
I realised I need to change and my amazing invention The Cleanboot, is all about giving you a secret advantage over the competition. It helps you win sales because it is part of the two great secrets to selling: Secrets that I will share with you shortly that are at the heart of the MASSIVE success of my business.
It wasn’t long before I realised that customers LOVE tradespeople who think about them, not simply about winning their business. Putting on your Cleanboots at their doorstep is like literally holding up a sign that says.
"Hi, I have come prepared, I am professional and I genuinely care about you as a customer."
You are also telling them loud and clear that you are a professional, your are prepared and you are experienced.
The sales just come flooding in....
I soon realised that the Cleanboots ARE the secret advantage for winning new business and they have been key to growing my business even in really tough times.
Now I want to share my amazing invention with you so you too can...
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Win more new business faster and easier than before.
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Have a great ‘symbol’ that tells customers in a visible way that you really care. That’s one of
the keys to effective selling.
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They give you a hidden advantage over the ‘shoe kickers’ who still just dump their shoes at
the customers’ doorstep. The competitors who still bring their smells and their habits
into peoples’ most cherished places.... their homes!
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They are a cost effective solution. It’s cheaper to win extra new business you are already
bidding for, rather than having to continually advertise for new customers.
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These boots last unlike most overshoes. You can re-use them, wash them, throw them
around and put them on day in day out and they are not going to fail you. Instead most
booties last only a day, yet our boots are designed to last a minimum of 3 months of
constant use.
This is how this amazing invention that is storming the world, came about....
This Story May Sound Familiar To You...
Imagine, you’re having a really busy day, you’re running from site to site, job to job and then, at the last minute, you realise you have an appointment to see a customer to give a quote on a large piece of business.
You jump in your vehicle, get to the customers home or office and do everything you can to win them over. You put together a really good deal for them...
But the work just doesn’t go your way and you cannot understand WHY!!!!
I Scratched My Head For Years Wondering Why I Was Not Great At Winning New Work And Then I Came To A startling, Life-Changing Realisation...
You see, when the work didn’t come in I started the blame game.
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I blamed the customers for being downright CHEAP and going for the lowest quote. Even
though I didn’t have one shred of evidence to prove that was true.
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I blamed the competitors for trying to undercut me and price me out of the market, but
again I didn’t have a shred of evidence that this was true.
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I blamed the materials suppliers for increasing their prices and making it tougher and
tougher for the little guy (me) to keep my prices competitive.
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Finally I even blamed the local government for making my life tough with all their rules and
regulations that just seemed to add additional costs that tied me up in knots.
Then after months of the blame game I realised that the problem was with......
ME!
That’s right, the real problem was that I was just plain BAD at winning business. I had to take a good, long, hard look at myself and I had to be brutally honest. It was not easy.
But..
I made this amazing, life changing realisation and my business has never looked back.
....My First Impressions Were Just Awful and I Didn’t Even Know It!
And because they were awful, or poor, or just plain unprofessional, no matter what I said, what I wrote, how I behaved.... I had already lost the business from the get go.
The minute I brought their front yard into their front room, or brought my socks into their front room; those customers were lost.
Every muddy footprint, every hole in my sock cost my business $200.00, $300.00 $2,000.00 it was a shocking realisation!
Right Now I Share Two of My Most Powerful Million Dollar Secrets That Explain Exactly How I Changed My Small Business into A Million Dollar Business.
When I made that shocking realisation I literally changed my act overnight. I did two simple things that took me from a small, local business to the biggest player in the largest city in my country. I am going to share those secrets right now.
Two Secrets That Made Me A Millionaire:
This is exactly what I did to transform my business and I share this to help you in your business right now:
Secret Number #1: First, I decided I was going to turn up Bang on Time. In fact not only did I turn up on time I guaranteed that I would turn up on time or the job was FREE. Boy did that generate a massive amount of great new business and fantastic new customers. It blew the competitors away and a lot of those customers are still with me today!
Secret Number #2: Secondly, I made certain from that day onwards that my first impression was AWESOME by dressing clean, smart and being prepared. BUT........ I then went one step further and that made all the difference to winning business.
You see, although I was dressed in a clean shirt and trousers I realised I was still having to remove my boots at every call. Initially I thought this was okay.
I realised pretty quickly that taking of my boots when speaking to a customer was a good gesture but frankly was not good enough. Not when I was competing against the big boys in town.
One night, I was lying awake wondering how I could get an edge, how I could
literally win the business in the home of the customer and blow the competitors out of the water. Next thing I know.... BANG! The idea hit me straight in the face.
I sat bolt upright in bed with the idea flying around inside my head. I leapt out of bed and designed the product right there and then. The Cleanboot was bron and I realised it would give me this fundamental ‘secret’ advantage.
When you put on your Cleanboots at the doorstep of a customer you are literally saying to them; “I have come prepared, this is not a last minute gesture, you and your business are important to me.”
Literally in that 6 or 7 seconds of putting on these amazing boots, that customer that you need to win feels you are there for them. They feel that you are genuine and that you are a true professional.
But I made sure that I made the most of this amazing secret advantage over my competition. I also learned the two great secrets of successful sales and I am going to share those secrets with you right now.
The Two ‘Universal Laws’of Selling Brilliantly (Without The Customer Even Knowing You Are Selling) and Getting a Heap of New Business.
Okay here are the two Universal Laws that I learned and helped me make the best of my Cleanboot advantage.
Universal Law No #1: People Buy From People They Like (Even if they have to pay a little extra)
If you’re not sure that this universal law of selling is true ask yourself this question. Why do you go to the same restaurant or auto dealer even though there are cheaper alternatives nearby? Often it’s because we just like the staff that work there and the service they provide. It’s that simple.
We all (deep down) know this universal law is true. That’s why big companies use celebrities to try and sell us products. The celebrity is an instantly recognisable person that we like and “Bingo”, we buy the product like crazy.
Universal Law #2: People Buy From People They Trust.
If you build solid trust with a customer, this is one of the single most powerful influences on peoples’ purchasing behaviour. When people trust you, your chances of making that sale and winning that contract literally Explode.
Let’s face it, why do we take medication or a course of treatment (that isn’t particularly cheap) when we are asked to by a person in a white coat?
Because we fundamentally trust what a Doctor is saying to us is true. Believe it or not, taking medication is exactly the same psychological process as buying a car. Somebody is telling us that if we purchase X (medication/ car) we will get a result Y (feel better/ feel free or happy or proud).
We are being sold to all of the time and the more we trust the person doing the selling, the more we buy from that person.
Are You Great at Being a Tradesman But Not So Great at Selling?
Here’s one of the funny things that happened when I first started wearing our prototype boots.
I was never great at dealing with customers, partly because I was never properly trained in how to deal with customers; but with these amazing boots some customers couldn’t help but ask questions about them. They started the conversations!
So even though I was not great at building trust and likeability with customers; these boots just broke the ice, they really helped me get the conversations off the ground and as a consequence I started winning more work.
To my amazement, I found that I didn’t have to force the conversation, it just naturally took off and the more relaxed with customers I became the more work I brought in.
After a while I stopped dreading the customer calls and started looking forward to them. This change in attitude brought about a fundamental change in the success of my business and the business began to roll in.
So am I Saying Wearing a Pair Of Cleanboots is Going to Make You an Overnight Millionaire?
Okay, let’s be honest with each other right here.
Does the Cleanboot make a million dollar business overnight? Well neither you nor I have survived this long in business to believe that ‘get rich quick’ B.S. There’s too much of that kind of thinking floating around and it’s just not helpful.
The Cleanboot is a ‘tool’; a tool to help you win more business by showing the customer (even before you open your mouth), that you care about them and their business. This is what the Cleanboot did for me and can do for you:
1.
It massively improved the number of contracts I won and that massively improved my
profitability. We are in a very competitive environment and this one secret advantage I
carried with me to every quote made a MASSIVE impact to my business.
2.
The Cleanboot forces you to think about your customer first. We all want great customers
who give us repeat business and as soon as I thought of their needs first my business
literally exploded. The Cleanboot is a living, breathing, visible example to the
customers that they come first and they like and trust you because of this.
3.
The Cleanboot helped me get the edge on my personal appearance. Yes I had a shirt
with our company logo on it and a pressed pair of pants but so do all the big firms.
The Cleanboot was that extra little edge that no-one else had.
4.
The Cleanboot helped me quickly build trust and rapport. It is amazing to see how
easy it is to start a conversation with customers when they see you put these boots on.
5.
The Cleanboot became the catalyst for our focus on winning new business by putting the
customer first. This ‘getting back to basics’ was the key to our huge success during the
tough times and the good times.
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I Even Got Work From Other Tradespeople and Real Estate Professionals...
The Cleanboot also helped me win friends with other tradespeople and because of that they referred me even more work.
How?
Well often I would be called to small jobs in ‘nearly complete’ new homes. When I arrived the carpet layers were there, or the tillers, or sometimes even the Real Estate agents. They tradespeople all wanted their work respected and the agents definitely wanted to keep the home in pristine condition and when they saw me put on my Cleanboots, they were always really happy.
Because I wore my boots I didn’t scuff the brand new tiles, I didn’t leave marks on the carpets or the wooden floors and as a consequence I got the call whenever there was more work to be done. Soon I was building great relationships with these people and the referrals kept coming in.
Now You Know This Amazing Cleanboot Can Really Help You Get The Edge In Your Business, What Are you Waiting For?
Let’s face it. We all need that extra secret advantage when we are competing for business and the Cleanboot is the secret advantage that you are looking for. Plus it is much, much cheaper than buying a whole bunch of advertising trying to win new customers.
So how much is this amazing, durable, re-usable product?
$34.99
$27.99
$24.97
That’s right, if you order online all you pay is $24.97 today
So Let’s Just Recap:
So when you order online right now you will receive
1.
One Pair of amazing Cleanboots for the incredibly low price of $24.97
2.
You will also immediately receive my ‘Seven Secrets To Making More Money in Your Business’
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Plus you will also receive a FREE copy of my ‘You Could Lose Your Home if You Choose The Wrong Tradesman’ a customer gift that rids you of unwanted, unprofessional, uninsured, undercutting competitors and helps you win even more business.
This is an AMAZING offer that you can grab right now.
It is my goal to help you help your business grow its income right now. So not only do you get my amazing Cleanboots, you will also receive two incredible FREE bonuses that capture 10 years of experience building my business from a small operation to the biggest player, in the biggest city in my country.
So order right now...
Guarantee:
We are so confident that you will be delighted with these remarkable Cleanboots that we are also offering this exceptional guarantee.
As with anything I do I am willing to back it with my 100% guarantee. If you are not entirely satisfied with this product, then contact us with the reason for dissatisfaction and we will immediately refund your purchase. You don’t even need to return your Cleanboots.
P.S. Remember We Want You To Win
To help you make the most of your new secret advantage don’t forget, we will also give you these two amazing FREE bonuses.
FREE Bonus No 1: The Seven Secrets to Making More Money In Your Business.
If, like me, you could do with some help to really ‘seal the deal’ and win that business with the customer; then this is for you. In essence you are getting the best tips from 10 years of face to face quoting experience designed to help you win business. Written by a millionaire tradesman, SPECIFICALLY for tradespeople (gardeners, electricians, stonemasons, plumbers, carpenters, roofers, tillers, kitchen fitters, bathroom installers, carpet layers and so on).
FREE Bonus No 2: A Gift To Your Customers Called, “You Could Lose Your Home If You Choose The Wrong Tradesman”.
Have you ever wished you had something that actually helps you make the sale AND educated the customer all at the same time?
Have you ever been frustrated by customers picking unlicensed, uninsured tradespeople who undercut your business all the time when you play by the rules and pay your premiums to look after the customer?
Do your staff ever have to go into a customers’ home (some of whom are easily duped like the elderly) and re-do the poor work that the unlicensed tradesperson has done, meaning the customer ends up paying twice?
Do you genuinely care about your profession retaining a good name and get angry and upset that there are idiots out there making YOUR business tougher with their BAD business?
Well, this bonus is designed to help you, your staff and your business profession.
It is a document that you can download, attach your very own business logo and give to your customers. It tells them exactly what to look out for in a professional tradesperson, what to do and what not to do.
The beauty of this document is:
1.
It builds trust with your customers immediately. And we all know trust helps your staff sell
MASSIVELY.
2.
You are showing your business is truly professional because you already adhere to the
guidelines in this document (these are minimums any of us would expect to see in our
industries), this builds even more trust.
3.
You are giving the customer something for FREE. This builds bonding and ensures the
customer likes your staff member because you are helping them and asking nothing in return.
Remember people buy from people they like (we know this to be true).
4.
You know that your business and your staff are out there helping the customer and that is
really important. They will not forget you for this.
5.
You start to eradicate the cheap, rip-off competition because more and more customers in
your area get wise to their antics. Leaving your business to scoop up the extra work.
6.
With your telephone number at the top of the document, you know who the customer is
going to call if they ever have any problems with pesky, unlicensed rip-off merchants.
Another great opportunity to win more business.
Let’s be clear here. This is not about manipulation, or fast sales tactics. That type of thing is something we just don’t agree with. This is about looking after the customer first and watching the business just flood in.
